Willpower alone fails 95% of people who try to quit. The missing ingredient isn't discipline — it's skin in the game. Stake real money, set a deadline, and let loss aversion do what nicotine patches can't.
95%
of solo quit attempts fail within a year
2×
stronger: loss aversion vs. reward anticipation
65%
higher success with public accountability
“I'd tried to quit smoking three times before. The difference this time was the $200 I put on the line. Turns out the fear of losing money is a better motivator than any app or nicotine patch. Six months smoke-free.”
And the one thing that actually changes the equation.
Nicotine withdrawal peaks in the first 72 hours. That's exactly when your willpower tank hits empty. No app reminder can beat that.
The fear of losing money activates loss aversion — a force 2× stronger than the desire for a reward. Your brain switches into protection mode.
You set your smoke-free target date upfront. It's written on the server — it can't move. No more "starting next Monday".
Public commitments are completed 65% more often. Share your page with a friend, a partner, a colleague. Now failure costs your reputation too.
No app to install. No subscription. Just you and your word — backed by real money.
Example: "Smoke-free for 60 days starting today." Specific, dated, personal.
Pick an amount that actually stings — $100–$300 works for most people. On success, it's fully refunded.
Every time the craving hits, you'll remember what's on the line. At the deadline, report your outcome honestly.